How to Write a Great Job Posting

A great job post will lay out the roles and responsibilities of the position clearly, present enough information to inform but not overwhelm, and differentiate your company from competitors.

If you’re not sure about what content to put in your posting, Google is a great place to start.  Type the title of the job you are hiring for and “job description”.  For example: “Server Job Description” will give you some basic content you can customize.

Recommended Job Post Structure

Requirements / Qualifications

A quick list of the experience you would like the candidate to have.

Compensation & Perks

List what advantages there are to working for you vs. someone else.

Closing / Call to action

 A closing sentence to encourage people to apply.
Job Title

Generic job title that includes what qualified people may be searching for.

Introduction

A quick intro sentence about what you are hiring for and why.

Job Duties / Responsibilities

A quick bulleted list of what the person will be doing in the job.

 

Things to keep in mind while writing your job posting
One Job Title, one Job Posting
  • If you’re hiring for more than one job, it’s best to separate them out.  
  • Individual jobs per post helps organize applicants based on what they are interested in.
  • Multiple jobs in one posting tends to get less results, because job boards have difficulty categorizing the position and may not show it to the right people.
What would your ideal applicant be searching for?
  • General job titles will make it easier for people to find your job.
  • Would your job posting appeal to an ideal candidate?
Formatting Matters!
  • All caps or excessive punctuation tends to discourage applicants from applying.
  • Using headings and bulleted lists for the content makes it easier for candidates to read and decide if they’d be a good fit.
People are more likely to apply when they know what they are getting into.
  • Details like compensation, benefits & perks, and responsibilities make a difference and increase quality and quantity of applicants you’ll receive.
  • Photos help applicants “see” who they’d be working for and can encourage people to apply.

Sample Job Posting:

Server 

Workpop Cafe is searching for an experienced Server to join our team.  You’ll be essential to the team as you will be the face of our company to customers. 

Job Duties:

  • Serve as the face of Workpop Cafe and ensure all patrons have a great experience
  • Suggest & take customers' food and drink orders accurately
  • Ensure food allergies are communicated to the kitchen
  • Collect payments for meals
  • Assist with preparing tables for customers

Qualifications:

  • 1+ years of server experience required
  • Strong customer service skills
  • Familiar with restaurant POS system is a plus

 Compensation & Perks:

  • $10/hr + Tips
  • Free meals
  • Free parking
  • Great team

 Don’t miss the opportunity to join Workpop Cafe’s friendly team. Apply today!